After 15 Years of Avid Personal Use, Film Star Takes Role of Leading Man for Vibration Training’s Leading Brand
CHICAGO – April 28, 2021 – Power Plate®, the global leaders in whole body vibration training equipment, today announced global movie star Mark Wahlberg has officially joined the company as both an investor in the parent company, Performance Health Systems, and as brand ambassador for Power Plate. One of the most fitness-oriented of Hollywood’s A-list leading men, Wahlberg has been a steadfast Power Plate user for 15 years, with vibration training playing a central role in his ongoing personal training and wellness-focused lifestyle.
Highlighted by its ability to enhance and accelerate the benefits of conventional exercise, Power Plate’s unmatched PrecisionWave Technology™ allows users to move, feel and live better. It’s for these reasons that Wahlberg has utilized Power Plate products for so many years and has now officially joined the company.
With a diversified mix of products ranging from its gold-standard vibration plate models featuring the company’s PrecisionWave Technology, to its targeted vibration products such as the Roller, DualSphere and Pulse massage gun, Power Plate has been the dominant innovator and driving force for vibration training equipment and programming for more than 20 years.
“The fact that Power Plate has been relatively unknown for so long surprised me,” said Wahlberg. “I’ve been a satisfied customer for over a decade, so I decided to get involved in spreading awareness about their game-changing products.”
Over the past two decades, Power Plate has entrenched itself amongst elite athletic trainers, medical and rehabilitation professionals for its diverse range of benefits, and the totally unique ability to serve the widest range of users, from top athletes and fitness professionals, to deconditioned, elderly or disabled populations. Power Plate machines are used by countless Olympic and professional sports teams, as well as elite trainers and cutting-edge wellness and rehabilitation clinics around the world.
While Wahlberg’s notoriety and reputation as a fitness icon will be a valuable engine for mainstream awareness, his role will go beyond merely investor and ambassador. He will also serve as an active consultant for ongoing strategy, product and programming development.
“It’s not often you have the opportunity to align with an individual who can impact every facet of a business, from personal investment and business strategy, to increasing brand awareness and credibility, yet that’s exactly what Mark brings to Power Plate. He’s a rare individual whose voice resonates with consumers on a truly global level,” said Lee Hillman, CEO Performance Health Systems. “Over the years, Power Plate and vibration training has been unequivocally validated by medical, academic and exercise science, and yet it remains a bit of a mystery to too many people. We believe Mark can play an invaluable role in changing that, and we couldn’t be more thrilled to have him on board.”
For Wahlberg, Power Plate is the latest addition to an investment portfolio that includes other fitness-oriented brands and ventures that the actor discovered through his own personal use, including F45, a rapidly growing franchise of gyms focused on small-group functional training programs, Performance-Inspired, a provider of all-natural nutritional products and Municipal sport utility gear. The inherent synergies between these companies represent a host of potential strategic partnerships and mutually beneficial collaborations for Power Plate.
“Mark is so much more than a celebrity investor. He brings a deep understanding of fitness methodology, nutrition and business strategy,” said Hillman. “His involvement in our business carries with it an enormous array of possibilities, and we intend to explore them to the fullest.”
Durban – by Dave Macleod. As they continue their challenge for the Currie Cup title in 2018 the Cell C Sharks players are working with lead biokineticist Jimmy Wright to harness technology to keep themselves prepared for the physical demands of the competition.
Keeping up with the latest trends in preparation, performance and recovery are things, that Wright says, the new generation of players are all embracing as part of their professional approach to managing their careers.
Wright is a passionate believer in using technology like the Power Plate vibration technology to optimise training and preparation, and says once the benefits become obvious, players make use of the equipment as a fixed part of their training routine.
“It is all about the one percenters,” says Wright. “At this level it is those one percenters that make all the difference.”
Wright cited an example of a player that battled to get full leg flexibility due to fascia tightness. A few minutes on the Power Plate released that tightness and for the first time the player was touching his toes.
“We want to make sure there is transfer from the gym to the rugby field,” explained Wright. “Every exercise has to be supportive to what happens on the rugby field and increase resilience to possible injury.
“When it comes to using technology like the Power Plate we achieve major gains by showing the players ways to improve their tissue quality, joint range of movement and how to activate muscles.
“When players buy into innovation and better ways of training, our jobs become easier. Instead of spoon-feeding a player by putting up a programme for them, we teach the players how their bodies work and why their bodies respond the way they do.
“Player longevity is all about not getting injured. The players naturally want to buy into that and Power Plate helps us with that,” he said.
Wright said that the vibration technology benefits start with improved mobility.
“What we are trying to achieve with any training programme is to bring stability to movement.
“Rugby challenges stability. We divide the body into three major pillars – the core, the hip and the shoulder – if we work at improving stability in those pillars, then we see movement happening more efficiently on the field and running happens faster and the risk of injury is reduced.
“But at the same time we want to make sure the joints remain flexible. Training can result in joints locking up because training muscles can shorten a joint’s movement capacity,” he said.
“We can identify the muscles that shorten and the Power Plate helps to maintain full range of movement in the joint.
“For example, locks often battle with tight muscles because they have long levers and tight hamstrings, and they find it difficult to achieve better hip range” he said.
“We use a two minute Power Plate routine at a low frequency that releases the fascial system top improve hip joint range of movement.
“When a player physically sees that, they immediately buy into it
Wright said the technology was rewriting the ways athletes warm up before training and competition.
“”The old ways of warming up have changed. These days we like to spend the first thirty minutes before a field session indoors,” he explained.
“We get the players’ shoes off to activate the fascial lines, starting at the bottom of the foot to the top of the head.
“Part of that is done on the Power Plate, together with specific additional movements, each with a particular pre-habilitative purpose.
“We don’t talk about rehab, rather we say a player is “in training in the presence of an injury”. It’s a totally different approach because there are more things that work in the body than those that don’t! Injured players still train. They train very hard, but a little differently to the guys that are playing on Saturday.”
Wright said that the new generation of professional rugby players coming through the ranks were harnessing the advantages of technology like the Power Plate vibration systems to enhance their abilities and prolong their careers.
“It is making our jobs easier and the benefits start to become obvious to the athletes,” he added.
For more information visit www.powerplate.co.za
March in South Africa is the month when many of the big endurance events occur nationally as well as many of the school sports festivals. There is the Cape Town Cycle Tour, the Cape Epic and the Two Oceans Ultra Marathon and then of course, the Easter Rugby festivals.
One of my clients/athletes competed in the master’s category of the Cape Epic Cycle and much of his strength and mobility work was done incorporating the Power Plate. In terms of flexibility and strength imbalances, what he initially presented with was typical of cyclists: kyphosis; weak glutes and hamstrings. He lacked flexibility through his posterior kinetic chain and his balance and proprioception was not good at all. (This is problematic for a mountain biker in very technical terrain.)
I changed his program so that all of the workout preparation was done on the Power Plate- stretching, balance and potentiation of the exercises we were going to do that day. Once the specific strength work was done, I put him back on the PP to recover.
He finished the race yesterday and said that his off the bike conditioning played a massive role in his performance. (Loves the PP, by the way).
I also introduced some 13 year old boys to the recover component on the PP- hamstring flexibility at this age is shocking to say the least. Besides the ‘novelty’ of being on a ‘fancy’ piece of equipment, they were amazed at the rapid improvement in flexibility.
The cherry on top of this month’s events was the opportunity to attend the ‘RUN INJURY FREE’ workshop by Dr Emily Splichal. This incorporated PP and Naboso Barefoot Technology. To say that this workshop was impressive would be an understatement and all the delegates, myself included, rated this as one of the best they had attended.
The beauty of it was that it showed yet again how PP can be integrated into all aspects of training and that the technology is aligned with other systems, like Naboso. Keep watching the Power Plate media platforms to see when Dr Emily will be back.
Running is a stressful process. There’s no hiding from it. A strain on the mind, body and soul depending on how many miles you need to put in. Current figures show that up to 80% of runners experience injury when training and competing. These injuries are due to a range of factors from inappropriate footwear to overtraining. With so many runners experiencing problems, the team at Power Plate works closely with movement specialists such as Dr. Emily Splichal in order to help people reduce their risk of injury. Dr. Splichal is a huge proponent of vibration in her role as an educator and podiatrist. Thankfully, some of the vast knowledge brought to us by our contributing experts can be put into practice in the most simple and extremely practical ways.
Tip 1- Prepare Barefoot
The advantages of preparing to run using Power Plate while barefoot are huge. The foot is the data hub when we run. It absorbs the physical load but it also provides a massive amount of information to the rest of the body. As we land and push off, the receptors in our feet feed the rest of the body with input on pressure, load, temperature, texture, shape and stretch. The nervous system perceives that hit or pressure from the ground as vibration, which is why Power Plate is such an effective tool for replicating that force. Hiding your skin beneath a sock and the thick sole of a shoe dampens that feedback from the platform to the foot. Dr. Splichal sees the skin on the bottom of the feet as ‘the gateway into vibrations’.
Tip 2 – Perform Single Leg
Put simply, running is a single leg exercise. At no point during the action are both feet in contact with the ground. Hence, the need to perform movements that require a single leg action. Any type of strength, endurance, power, balance or stability based exercise in a runner’s program should predominantly involve one leg at a time. Applying that simple change to those squats, steps and jumps in your current routine will replicate the demands of running more closely.
Tip 3 – Understand The Demand
The demand on the body while running is 3 to 4 times our body weight. Read that again and let it sink in…3 to 4 times our body weight each time the foot hits the ground. That’s a lot of force. If our system isn’t prepared for that hit, then injury is a real possibility. For beginners, running can be a massive challenge so using whole body vibration in training exposes the body to that force in a safe and easily programmable way.
“As your body perceives vibrations, or impact forces, it begins to contract against them creating what’s called fascial tension. By training on Power Plate we will be introducing controlled vibrations to the body thereby creating an anticipatory tensioning response. This is one of the most effective ways not only prevent injury but also to activate or wake up the nervous system.” Dr. Emily Splichal, Run Injury Free, 2017.
A pre-run hit of vibration can have a big impact on the body’s ability to work with ground force. Be proactive by dedicating 10-15 minutes of barefoot work on Power Plate. Better your chances of running injury free and become part of that 20% who don’t suffer.
As South Africans approach the ultra-distance marathon season, starting with the Old Mutual Two Oceans next weekend, the Run Injury Free programme in conjunction with Power Plate gives runners the tools to prepare, compete and recover knowing that they are going to remain injury free.
New York-based Dr Emily Splichal is currently in South Africa heading around the country with the Run Injury Free Programme, educating biokineticists, trainers, coaches, and runners about how it works and how the Power Plate is such an integral part of the process.
“To date most running programs focus on biomechanics and technique, however very few are looking at these injuries as how they related to neuromuscular control,” Dr Splichal said. “The Run Injury Free Programme by Power Plate and Naboso Technology is the answer to preventing running injuries from a neuromuscular perspective.
“Naboso Technology has partnered with Power Plate to bring a new approach and perspective on running-related injuries.
“70 – 80% of runners will get injured at some point during their running career which means the prevention of injury is critical in this population.”
The Run Injury Free Programme is being launched around the country as runners gear up for the upcoming Two Oceans and Comrades Marathons. The most important element of the programme is that it is not specifically aimed at elite athletes.
“All runners regardless of fitness level or running distance will benefit from the Run Injury Free Programme,” Dr Splichal stressed. “All runners require the same stabilization and neuromuscular coordination to meet the repetitive impact of running.
“In fact, all movement, including walking and jumping have similar demands on the neuromuscular system which means this program would benefit not just runners.”
Power Plate hinges on three major components, prepare, perform, recover. The Run Injury Free Programme too follows the same principals.
“Run Injury Free is our way to help runners, number one, better understand the demands of running, number two, better prepare their body to meet these demands and, number three, more effectively recover to offset stress and injury risk.
“It includes our pre-run prepare section which is done before the runners put on their shoes and start running, the post-run recovery which is intended to more effectively reduce the stress associated with running.
“Then the two workouts that challenge the stabilization and muscle activation demands of running and finally, the recovery core flow to focus on increased core strength and total body flexibility needed for running,” she explained.
The utilization of Power Plate in the training environment brings with it a number of mixed signals from the gym members.
There are those that utilized it when it first came onto the market, but were never really educated on how to use it. There are those that have never been near the Power Plate because they thought it was more of a gimmick than a medical grade training instrument. Finally, there are those who have never seen it before.
I encountered all three of these in our facility and realized it wasn’t necessary to have three different approaches. It was more simple and effective to do the ‘First Impression Demonstration’ and the WOW program.
Being able to give a thorough explanation, including the physiological systems effected by Power Plate utilization, was sufficient to get everyone on to the same page – or to the point where they wanted to know more and try more.
Also, the fact that the new approach is about integration into existing training programs/systems, and not just about replacing them, made it more appealing. (Considering that people are scared of change, an integrated approach is less intimidating)
Enter the arena: Prepare – Perform – Recover.
Based on my clients’ individual needs, I introduced the Power Plate into their workouts – starting with their Dynamic stretching and movement preparation.
Needless to say, the subsequent improvement in mobility and muscle activation was hugely noticeable. For some exercises, I moved back to the Power plate for the potentiation of the movement and there was an increase in movement efficiency and in the load used.
Thoughts going forward: Education and experience will improve the number of people willing to try the Power Plate.
Director of Education
B.A Human Movement Sciences
FITPRO- Institute of Fitness Professionals